At Grape Frog our commitment is straightforward: offer sustainably sourced resale and vintage clothing at affordable prices.
At the heart of our commitment is the way we source our clothes. We travel the midwest shopping at thrift stores, estate sales, flea markets, and consignment stores, selecting the best of what’s on offer. We’ve also cultivated a small but mighty core of thrifters who know our vibe and shop on our behalf.
Sourcing clothing is just the beginning. Once the clothes arrive at our shop we examine each piece for any flaws we may have missed initially. Each item is checked for stains or tears, loose buttons or threads, and fabric pilling. We repair or refresh as needed and each item is steamed before going on the floor on on to our Etsy. Items which don’t meet our requirements may be up cycled to a new life or donated to a local charity.
The third part of our commitment is styling and merchandising clothing in our shop, on Etsy, and in our social posts. Our shop isn’t just a bunch of racks crammed with clothing. We offer curated collections for the season and for trends that are hot at the moment. One display might be all coastal grandmother with neutral tops and flowing maxis while the next one features crop tees, light wash mom jeans and leather jackets.
The final key is fostering an awareness of, and a commitment to, sustainability. Millions and millions of tons of clothes are thrown away each year, clogging landfills around the world, often in places least able to mitigate the environmental impact. We recognize that our efforts to give previously loved clothes a new life are insignificant in the face of the fast fashion juggernaut, however we’re proud to make this a core philosophy. We’re not alone. Resale fashion is growing at an incredible pace. According to statista.com, the global market value of secondhand and resale apparel in 2021 was estimated to be worth 96 billion U.S. dollars. This value is projected to rise rapidly in the coming years, more than doubling in size from 2021 to 2025, before reaching a value of 218 billion dollars in 2026.
Buying resale rocks…and it works.
Fast fashion has completely revolutionized the apparel industry, but not for the better. Behind every piece of clothing in a store, there is an industry stripping the Earth of its limited resources and exploiting the labor force that works in its garment factories. Tremendous waste characterizes this industry as it depletes healthy soil, contaminates fresh water sources, pollutes the air we breathe, defiles our oceans, destroys forests and damages eco-systems and the health of their biodiversity.